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Mini-cast 147: Victoria Huerta Spotlights Idea Chíc

An image of a thank you note being put into an envelope alongside an "idea chíc" card; the ESOP Podcast logo and the title "Victoria Huerta Spotlights Idea Chíc."
Photo Credit: Idea Chíc at

Bret Keisling is joined by Victoria Huerta, new Communications Manager for the EO Podcast Network who shines our spotlight on Idea Chíc, a cool company with a great vibe that aspires to join the EO sandbox.


Mini-cast 147 Transcript

[00:00:00] Bret Keisling: Welcome to the ESOP Mini-cast. Thank you so much for listening. My name is Bret Keisling, and as it says on my business cards, I'm a passionate advocate for employee ownership. We have an awful lot going on with our team. We are adding two new podcasts in September, hosted by talented other people. We are forming those two podcasts and our current podcasts under The EO Podcast Network.

And one of the things we've done is added a brand-new team member, Victoria Huerta, who is the new Communications Manager for The EO Podcast Network and all of our podcasts. Victoria, thanks for coming on the Mini-cast.

[00:00:48] Victoria Huerta: Thanks for having me, Bret.

[00:00:49] Bret Keisling: Our listeners are going to have the opportunity get to know you on upcoming episodes, but why don't you just tell us very briefly, just a little bit about yourself?

[00:00:58] Victoria Huerta: Well Bret, I'm from the restaurant industry and I am just now starting my business career and I'm very happy to be now working in employee ownership!

[00:01:08] Bret Keisling: Our listeners and everybody are going to start seeing you on social media, like crazy. Twitter, LinkedIn, and I haven't spent much time on Instagram, but you're going to build the presence over there for us, aren't you?

[00:01:19] Victoria Huerta: Correct.

[00:01:20] Bret Keisling: We asked you to go out and find a cool employee-owned company to talk about. And you actually did one better. This is a great company, Idea Chíc. You're going to talk about them, but they're on the path to employee ownership, they're not quite there yet, but tell us about Idea Chíc.

[00:01:35] Victoria Huerta: Idea Chíc started in 2009. They create handmade greeting cards, custom invitations, and announcements, stationaries, and gifts such as handmade favors, care packages, notepads, coasters, and sachets.

[00:01:50] Bret Keisling: And sachets, Victoria, if you help me out, those are those little pouches that you can put in drawers or cabinets, or sit on your living room table, and they're going to make everything smell good, right?

[00:02:00] Victoria Huerta: Correct. They're filled with potpourri.

[00:02:01] Bret Keisling: I hate to say this as a single guy in my late fifties, but I don't have any sachets. Maybe I should try them?

[00:02:08] Victoria Huerta: Agreed. They have a retail location in Glendale, Colorado, but they also have an online shop and are available in bookstores and other gift shops around the country.

[00:02:19] Bret Keisling: This is very cool. And you and I have both been to the website and we'll include a link to their website in our show notes, but the company has a really cool vibe. We've seen them now a little bit on social media and they seem really passionate about their business, but in the same kind of way we're passionate about employers, right?

[00:02:36] Victoria Huerta: Correct, 100%.

[00:02:38] Bret Keisling: Victoria, I'm really glad that you brought Idea Chic to our attention, and here's why. For regular listeners, it's going to be a surprise that we're talking about a company that's not quite employee owned.

We always amplify and celebrate all forms of employee ownership and those who are in what we call the EO sandbox. But these folks have the vibe of an employee-owned company now. They - from their website to their mission statement, to everything about them - they feel like they're going to be a perfect fit.

So, what we're doing here is a little bit different, Victoria. Normally we say, if you can shop employee-owned, shop employee-owned. This time I'm going to say if you know a company that's really legitimately, sincerely on the path to employee ownership, let's support them too! Does that make sense?

[00:03:26] Victoria Huerta: Yes, of course that makes sense, Bret, and I just want to say, this seems like an awesome place to actually go and visit post-pandemic.

[00:03:35] Bret Keisling: Oh, I think their retail location, it would be a blast to walk in there. Meet the people get a sense of the vibe. I would love that very much.

[00:03:43] Victoria Huerta: I totally agree.

[00:03:44] Bret Keisling: Victoria, thanks for coming on the Mini-cast. You feel okay your first time ever?

[00:03:48] Victoria Huerta: I loved it! Thanks for having me.

[00:03:49] Bret Keisling: We are so glad you're part of the team.

Folks, we really do have an awful lot coming up that we are so excited to talk about. Little unusual for us to talk about ourselves, but we've got, as I said, two new podcasts, The EO Podcast Network, and you're going to be hearing about that as we get close to launching in September, but in the meanwhile, I am just so grateful that you've listened today.

Thanks for being here. This is Bret. Keisling. Be well.


[00:04:17] Bitsy McCann: We'd love to hear from you! To contact us, find us on Facebook at KEISOP, LLC and on Twitter @ESOPPodcast. To reach Bret, with one "T", email, on LinkedIn at Bret Keisling, and most actively on Twitter at @EO_Bret. Again, that's one "T". This podcast has been produced by The KEISOP Group, technical assistance provided by Third Circle, Inc. and BitsyPlus Design. Original music composed by Max Keisling, archival podcast material edited and produced by Brian Keisling, and I'm Bitsy McCann.

Standard Disclaimer: The views expressed herein are my own and don't represent those of my own firms or the organizations to which I belong. Nothing in the podcast should be construed as guidance or advice of any kind in any field and the fact that I mentioned an organizational website or an advocate or a company on a podcast does not reflect an endorsement, but if you've heard your name or your group's name mentioned on this podcast, I'd love to have you come on and talk about it yourself.

A note on the transcript: This transcript was produced by Descript, an automated transcription service. While it has been reviewed by The EsOp Podcast, we can not guarantee the accuracy of the transcription. Please refer to the original audio when citing sources.


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