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Mini-cast 177: The NCEO's Annual EO Conference

Bret Keisling gives a brief overview of the National Center for Employee Ownership's Annual Employee Ownership Conference to be held in Seattle, WA, April 26-28. 2022 with a pre-conference on April 25, including an early look at the session he'll be presenting "Boosting the EO Message through Social Media and Podcasting."


Mini-cast 177 Transcript

[00:00:00] Bret Keisling: Welcome to the ESOP Mini-cast. Thank you so much for listening. My name is Bret Keisling, and as it says on my business cards, I'm a passionate advocate for employee ownership. We are just one month away from the National Center for Employee Ownership's 2022 Employee Ownership Conference, and I could not be more excited!

[00:00:25] The conference is being held in Seattle, Washington this year. The conference itself is from April 26th through the 28th, 2022. And as is the NCEO's tradition, they have a day-long pre-conference on April 25th.

[00:00:38] The NCEO is billing this as an EO reunion of sorts and I'm really feeling that vibe. They're going to be more than 100 breakout sessions, several keynote speakers, and they've put together a variety of brand-new immersive experiences that are new to employee ownership.

[00:00:54] The NCEO has a great website, which is, that has the agenda, the program, hotel information, and, of course, links for registration.

[00:01:08] From the website, they list a sample schedule for a day: There's a program on "The Middle-aged ESOP" presented by Chartwell. "Getting Buy-in, Commitment, and Execution" workshop from The Great Game of Business. There's an "ESOP Feasibility 101: Step-by-Step" study presented by my friends at ESOP Plus. There's "Business and Financial Literacy" from Gritt Business Coaching. And GreatBanc Trust Company is offering a session on "The Highly Effective Board of Directors".

[00:01:35] Folks, that's just the pre-conference! The three days of the actual conference are filled with every session you can imagine: technical, culture, transactions, as well as all of the legal and regulatory updates that are so important.

[00:01:48] I'm pleased to share that on Wednesday, April 27th, I'll be offering a session called "Boosting the EO Message through Social Media and Podcasting." This session will look at all of the ways an employee-owned company and employee owners themselves can use social media, from hiring to marketing and advertising, to internal communications.

[00:02:08] Employee ownership is a major talking point that is often overlooked by EO companies. The session will be interactive, with questions to and from attendees, and I plan to share successful social media campaigns and the steps needed to build up a strong EO presence on social media.

[00:02:24] Now it's important to note, this is not a technical session. We're going to discuss a variety of concepts, the “whys” and the “whats,” but not go too deep on the technical mechanics, which are more of the “hows.”

[00:02:36] In addition, I'd be remiss if I didn't take the opportunity at this session to share how EO companies, and employee owners themselves can start their very own podcasts.

[00:02:46] I'm very excited to be headed to Seattle. This is my first in-person conference since, I believe, November 2019. And I'll be honest, seeing the pictures on the NCEO's website of all the previous attendees, as well as the list of sessions and speakers, I am so excited that I'll be face-to-face with so many of my friends in employee ownership. And with more than 1,800 people expected, I'll also be with a whole lot of friends I haven't met yet.

[00:03:12] I hope you'll check out the annual conference and register for it if you haven't done so already. And if you're planning to be in Seattle, by all means, drop me a message. I'd love to say hello to you in person. You'll hear how to contact me in just a moment.

[00:03:25] With that we'll wrap up today's Mini-cast. Join us this coming Tuesday for part two of my conversation with Jim Bado of Workplace Development on our primary EO/ESOP Podcast. And you can check out all the episodes we've created since September 2017 at

[00:03:44] Thank you so much for listening. This is Bret Keisling. Be well.


[00:03:48] Bitsy McCann: We'd love to hear from you. You can find us on Facebook at EO Podcast Network and on Twitter @ESOPPodcast. This podcast has been produced by Bret Keisling for the EO Podcast Network, production assistance by Victoria Huerta, original music composed by Max Keisling, branding and marketing by BitsyPlus Design, and I'm Bitsy McCann.

Standard Disclaimer: The views expressed herein are my own and don't represent those of my own firms or the organizations to which I belong. Nothing in the podcast should be construed as guidance or advice of any kind in any field and the fact that I mentioned an organizational website or an advocate or a company on a podcast does not reflect an endorsement, but if you've heard your name or your group's name mentioned on this podcast, I'd love to have you come on and talk about it yourself.

A note on the transcript: This transcript was produced by Descript, an automated transcription service. While it has been reviewed by The EsOp Podcast, we can not guarantee the accuracy of the transcription. Please refer to the original audio when citing sources.


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